My Music Video - Audience Research

As Bishop Briggs only released her first single (which was "River") in January of this year, she's still fairly unestablished within the industry, meaning her fan base is still relatively small.

After spending ages searching around unsuccessfully for information on her audience, I decided to conduct my audience research working on the presumption that her fans would intersect as fans of other dark pop musicians. I chose Halsey and Melanie Martinez, as Bishop Briggs seems closely matched to their styles.

I must note that I do already feel as though I have a solid understanding of my target audience, which I intended to be females aged 17 to 24 (and my research has confirmed this), as I am myself a female within this age demographic, so I've got first hand knowledge of what this demographic is interested in. My secondary audience would be females aged 25 to 29.

To conduct the following research I used YouGov

Melanie Martinez's Audience

As the primary audience is female, my decision to make the subject of my video female was a good one, as it means my audience will be more able to connect with her. Also, the "monthly spare" suggests my audience are generally well to do; from this it can be assumed that they're likely to go to concerts and engage in such activities as I intend to depict in my music video (e.g. exotic holidays). 

The interests of the audience are very much what I expected; conveniently enough, I'd even already planned on including some of these activities (such as cycling, swimming, and travel) into my video.

While most of this can be disregarded, I noted how this says that the audience would occasionally describe themselves as "lonely" - these feelings and self-perceptions are important, as they can link to themes of my video.

The typical fashion brand choices; once again, these correlate nicely to what I'd expected to base costume style on.

Halsey

The information I found on Halsey's audience matched very closely with the information on Martinez's audience, once again confirming my knowledge of the fan base.