My Music Video - Audience Research Questionnaire Results

And the results are in!

Overview
I obtained 23 questionnaire responses (9 online and 14 hard copy). Of these responders 12 were female, 9 were male, and 2 individuals who preferred not to specify their gender. It was also the case that all of save 2 of the responders were between the ages of 17 years - 19 years, meaning that their answers are relevant to my particular video as they're the age of my target audience.

For the responders aged 17 years - 19 years the typical job was either a shop assistant or a worker in the food service industry, and all (except 1) within this age range in current study of A-levels. 

The music

The first thing I learnt from my results is that I'm bad at designing surveys.

I'd foolishly chosen to let people use comment boxes, so that they could write in their answers without being affected by predetermined choice lists. However, this meant that I got an enormous range of answers (for example, a collective 24 different styles of music as answers to "What music genres do you like/listen to?" as people tended to list multiple genres, some of which I'd barely heard of!) The issue became how to consolidate these to be useful to me, and my solution was a crude tally sheet (that took ages). The results of this tally sheet (which was a combination of the online and hard copy responses) showed the following: 

While it all boiled down to being a lot more fiddly and number-y than I'd planned, the important thing about these results is that they show me the top three most liked genres: Pop, Rock, and Alternative, while Indie came in at a close 4th (tied with Hip Hop). 

These results are encouraging to me, as the song these are the genres that my song/music video are closest to. 

The other significant music information that is required is the disliked genres. I analysed the information I received in the same why I did with the liked genres, and here's what I found:

The Heavy Metal genre was the clear winner for 'most disliked music genre', particularly within my female responders, while Rock took second place (curiously enough, as that means it's the 2nd most liked and disliked genre according to my results), followed by Rap and Classical (you couldn't find two more different genres) tying for third. 

While my questionnaires also probed for other information (such as favourite/least favourite movies/tv shows/genres, and hobbies) the results are too varied to include in a concise format. 

I'm not going to ignore the information though,  as I've read through all the answers and am paying attention to them so as to give me the possibility to include certain 'easter eggs' within my music video. For example, one responder stated their hobby is "playing on my roller skates"; so I'm now going to try and include GoPro footage of rollerskating in my music video.