My Music Video - Artist Research

Bishop Briggs

Sara McLaughlin (known by her stage name Bishop Briggs, (a name inspired by her parents home town of Bishopbriggs, Scotland)) was born in London on the 18th of July, 1992.

While British, she's now a musician in Los Angeles, California, and best known for her debut single, the hit song "River", which was released in January 2016.

Although relatively new within the industry, Briggs' is already signed to Island Records, and her song "River" was a significant success.
"The song quickly made it to number 1 on 'Hype Machine's' Popular Charts, and reached number 2 on Spotify's Global Viral 50. It also received an Honorable Mention on Shazam's predicted 'Songs of the Summer 2016', which was featured in Billboard. As of May 2016, "River" was steadily climbing the Shazam 'Future Hits' charts. "River" has so far climbed into the top 10 on the Billboard Hot Rock, Rock Airplay and the Alternative Songs charts." (Source: Wikipedia)

On iTunes, Briggs' biography reads as follows:

In my personal opinion, Briggs is a fresh new artist - of whom I've become a fan - with great promise for producing more distinctive music.

Bishop Briggs website is http://www.bishopbriggs.com/ and on it you can find her shop (selling her merchandise), and a link to tour dates and tickets.

She can also be found on the following social medias:
SoundCloud
Facebook
Twitter
Instagram
YouTube

Her music can be found on the following websites:

In the space of just a year, Briggs' has released 6 songs and 4 music videos, all of which are available on iTunes. 

All the music videos released are appropriate to the genre, and feature Briggs within the video.

In terms of Briggs' audience, I have researched them as extensively as possible (given the scarcity of information due to the infancy of her career), and have detailed my findings here.

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As the course requires me to create a brand for the artist, and as I don't know Bishop Briggs personally, I'm going to be using the subject of the video to promote the brand (with the mask she wears becoming the key iconography with metaphorical meaning for promotional purposes.)