This is the final version of my magazine advert for Bishop Briggs' self-titled album.
In my previous post this advert looked different; the following changes - the opacity and the colour of the Capricorn icon, the font colour becoming black, and the iTunes logo changing completely - have been made at the advice of my teacher, who says the previous edit made the appearance of the magazine seem "slightly off".
The choice to make the font black emphasizes to the audience that this album is self-titled, and puts the focus on advertising Briggs.
Since the font became black, the Capricorn had to become white to create contrast. While this is the reverse of the DigiPak, it still uses the same design and colours and therefore still links clearly back.
I chose to make the white slightly translucent as it connotes a sense of fading; it's almost ghostly. I liked the way that this linked back to the themes of memories in my music video, in that it reflects how things can fade over time, but that they never truly vanish.
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