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As my results show, 100% of people felt that the magazine advert was effective in drawing their attention; this proves that the advert is effective at being eye-catching. |
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I spoke to the 2 people who answered "I'm not sure" and their reasoning was that they chose that answer because they were unfamiliar with the genre. It's also important to note that they are both outside of my primary and secondary audience. |
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The reason for this result is the same as the above result. |
Based on the audience feedback I have received, I can conclude that my magazine advert is successful in advertising Bishop Briggs' album to my target audiences.
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