Monday, 13 March 2017

Magazine Advert - Development

Having designed the DigiPak cover, I knew the style and appearance that I was going for with the magazine advert. 
Using Adobe Illustrator, I opened a new document, inserted the water colour version of the river picture that I used for the DigiPak's front cover, and made a clipping mask so that I could correctly resize the picture to fit the portrait layout of a magazine advert. 
I then used the vector of the Capricorn Icon that I had saved, and opened it in the same document. I resized it without the changing its proportions (by holding down the shift key.) At this point I had the opacity set to 70%, as I liked the blended effect that this created.
As I had done with the DigiPak, I used the font Trattatello in white, as it faded nicely with the background but was still clear and seeable. It also created a striking contrast between the artist's name and the icon, which is more eye-catching. 


I decided to enhance this contrast by changing the opacity back to 100%, which made it far more striking. (My decision to change the contrast of the icon caused me to change the opacity of the icon on the DigiPak cover as well, as the ancillary products must follow the same artistic decisions so that the overall product - the singer - is presented in a consistent and professional manner.) 

I'd already decided on how I wished to layout my magazine advert (for example, with centre alignment) and what information I wished to include in it, as I'd explored this in my magazine advert ideas post.
The only changes I made were to the font (which became Trattatello), and some very minor size and placement adjustments. 
I changed the colour of the link to Brigg's website, as it was more seeable in black than it was in white, and I removed the "Available at" from above the iTunes logo and placed iTunes.com beneath it instead as this made for neater formatting. 


And so, pictured below, is what I would like to be the finalised version of my magazine advert. It's minimalistic in its information, but it does display all the necessary informational conventions of a magazine advert, contains links to the music video (i.e. the watercolour is of the river where the opening and ending scenes take place,) and is centred around the defining iconography of my artist, the Capricorn icon.



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