Saturday, 18 February 2017

Magazine Advert - Ideas

Based on my research into the codes and conventions of magazine ads for albums, I know that the magazine ad is essentially a variation on the album/DigiPak cover.
As I intend for my advert to follow these conventions, I will be basing my magazine advert off of whatever my final DigiPak cover looks like.

In all likelihood, I will be using my own design of the Capricorn icon - as it appears on the front of the DigiPak.
Keeping in form with the DigiPak, I plan to also use the same parchment paper background (of course I will need to see how it looks in actuality before I finalise any decisions.) 

I reckon that I'll probably stick with the layout of my draft magazine advert (pictured below), as it contains all the necessary information and clearly identifies what the advert is about, without losing the striking simplicity.

As I've already considered with the DigiPak, I plan to explore using one of the fonts below for all the typography featured in the advert (with the exclusion of the record label logo, the artists website address, and the iTunes logo/website.) The font I ultimately choose will of course be the same font that I use for the final DigiPak.
This font is the most similar to the brush with which I created the Capricorn drawing. I'm inclined to use it, save for the possibly juvenile feeling it creates. I will be showing three edits - one with each font - to members of my target audience to gain feedback and opinions to help me make a final decision.  
This font has the same uneven edges, but in a slightly more toned down version making it less juvenile looking. However, I'm not sure if the thinness makes it feels too clean/simple. 
  
I think this one is my personal favourite. It's style makes it feel as if it's been carefully handwritten, and it looks good in lower-case and upper-case letters.


At this stage I can't decide anything else, but I am now ready to begin bringing my ideas to life with Photoshop and Illustrator.

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