My Music Video - Research & Audiences

As I intend to use an original song I do not have the option to conduct audience research into the artist; however, this does mean that I can have more freedom in the ways I choose to present my artist and what I create with my music video.

Of course as is the case with any business, a brand new product is very risky to invest in, so there needs to be evidence of success in other similar products if the decision to risk the new one is to be taken.
The song I intend to use is most similar to the work of indie-pop group Wild Belle, a brother-and-sister duo who formed in 2011 and mix the genres of folk, dance, reggae, and psychedelic into their music.

The sound of the song for this video is most similar to the original I intend to use; the concept for this video is curious, but relates in no way to the plan I have for my music video. 

The music video for Wild Belle's "Backslider" is however very similar to my proposed concept, in as much as the video features Natalie Bergman (vocalist) standing/singing/dancing in front of screen onto which various images are projected. I intend to use the same concept in my own video (although the projections will be of film, and related to a story.) 

 

I had actually come up with the concept for my music video before I began looking into similar artists and their music videos, so it was comforting to find this music video as it confirmed that my ideas where appropriate to the genre.

Audience
Based off of my intended song/music video style/artist's similarity to Wild Belle, I chose to conduct my audience information research using the information I could turn up about their audiences. I attempted to use YouGov but was met with unsatisfactory results as they had nothing registered under Wild Belle. I then tried to look into the group's wikipedia page and at their website for more information, but it was to no avail - the band are simply too unknown to provide substantial information into audience trends.

However, as a teenaged female, I have spoken with others in my demographic and I know that this style of music is relatively popular within my age group and gender, and this is why I have chosen females aged 14-28 to be my primary audience, whereas my secondary audience will be males within the same age range. The reggae genre mix of my intended song opens my audience up to potentially link with those living in the Caribbean, although as a genre indie-pop generally encourages a large enough fan base of all ethnicities and nationalities.